First Version OF Digipack

This was the first digipak designed using 'Red' colouring for the tittle of the CD. I compared it with a white title (seen below) and got an audience response about which one was better. 90% of females and 1 male candidate said they preferred the white writing as it made is look clear and brand new. 90% of males and 1 female candidate chose the red writing as it suited the picture and the background more than the red writing, but due to the fact that the white writing makes the digipak look more new/professional i have chosen to use the white writing as it makes it stand out more.

Construction Of Digipak

The first image is a template of a 6 panel Digipak.

I then took a couple camera shots of Joe when he was rehearsing, having fun and doing what he does best (acting).

I then played around with the colour of certain images (Top Right) to make it look brighter as it looked dark when printed out.






I then analyzed a 6 figure Digipak to see what it looked like and this helped me format my Digipak. i then found the correct fonts for the CD cover and CD case. but the colour of it wasn't right so i played around with the colour and asked people what they think and this lead to my final Digipak cover.






The Digipak had a change of font colour and the song titles had been moved from the back cover to the front/inside left and right panel so that when the case is opened, people know what to expect when they read it.

This is the first final draft of the 'Courtesy Of Neptunes' Digipak.

After a few modification, the final digipak looked like this.

Build Up Of Poster

The image is came from the thought of Joe giving a speech. We weren't able to obtain a stage at the time but because of the genre of music the artist is doing, doing it outside made it feel more relatable too and more realistic which allows him to be marketed to a lot of people.

By looking at 

'Tinie Tempah - Disc-Overy' music poster, we followed the convention of hip-hop videos or 

just having the artists name and the album name on the poster, which helps to create a mystery about the artist and leaves the target audience in suspense from the lack of information.

After a lot of research and trials, i ended with two final version (left and right). I then ask some of the chosen target audience which one they preferred and the final poster image was on the right. this was due to the fact that the name looked more appealing than the name on the left poster and a higher percentage of the target audience preferred this version to the other versions created.

THIS WAS THE 

FINAL PRODUCT

After showing my audience member the poster, I realised that it lacked information about where to find Jo.EYs music so I added a QR code to help all smart phone users (blackberry and iPhone user) to locate the website faster as most of Jo.EY's target audience use these mobiles and they will be able to download it straight to there phone and send it round to friends and family which helps with advertisement of the song. It also shows that it is available on iTunes for anyone to download at anytime or anyplace.

After a few adjustment to the original poster and this was the final version of the poster, with audience feedback being 75% positive, 15% being critical and 10% being negative. 

This was the final version of the Courtesy Of Neptunes digipak.

After questioning my target audience which different version of the digipak they preferred, this version had a higher percentage than other designs.

Welcome To My Show Final Draft

This was the final complete version of "Jo.EY - Welcome To My Show"

Welcome To My Show First Draft

This was the first draft of the final video.