Build Up Of Poster

The image is came from the thought of Joe giving a speech. We weren't able to obtain a stage at the time but because of the genre of music the artist is doing, doing it outside made it feel more relatable too and more realistic which allows him to be marketed to a lot of people.

By looking at 

'Tinie Tempah - Disc-Overy' music poster, we followed the convention of hip-hop videos or 

just having the artists name and the album name on the poster, which helps to create a mystery about the artist and leaves the target audience in suspense from the lack of information.

After a lot of research and trials, i ended with two final version (left and right). I then ask some of the chosen target audience which one they preferred and the final poster image was on the right. this was due to the fact that the name looked more appealing than the name on the left poster and a higher percentage of the target audience preferred this version to the other versions created.

THIS WAS THE 

FINAL PRODUCT

After showing my audience member the poster, I realised that it lacked information about where to find Jo.EYs music so I added a QR code to help all smart phone users (blackberry and iPhone user) to locate the website faster as most of Jo.EY's target audience use these mobiles and they will be able to download it straight to there phone and send it round to friends and family which helps with advertisement of the song. It also shows that it is available on iTunes for anyone to download at anytime or anyplace.